Retailers and Brands make billion-dollar decisions while most of their data remains dark - disconnected, unstructured, and isolated.
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Research, reviews, social platforms, and internal systems all hold valuable insight, yet none of them communicate or learn from each other.
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The result: brands operate with a partial vision, reacting to change only after it has happened.

Our mission is to give brands true visibility into how consumers think, feel, and act.

We exist to turn fragmented signals into foresight - so every decision is made with clarity, not guesswork.

Simply put: we help brands understand their consumers.

Merciv is an agentic consumer research platform built to transform how brands see, understand, and act on consumer behavior - connecting fragmented signals into clear, verifiable insights.
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We analyze how people talk, search, and shop across thousands of sources, combining public data with internal intelligence to reveal what’s shifting in real-time.

Every insight we produce is fully traceable, with transparent reasoning and source trails - creating a new standard of trust in consumer research.